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, Founder
Kim Marshall is the owner of The Marshall Plan, a communications company with a clientele that’s a virtual “who’s who” of the lifestyle, wellness & “green” industries. The Marshall Plan, is a dynamic PR and branding firm based in Los Angeles that specializes in lifestyle, hospitality, eco and wellness clients. Having worked with powerful brands ranging from Bellagio to Bora Bora, the firm is known for the passion, energy and insight it brings to each project. Since its 1995 launch, the firm’s client roster has included resorts, spas, destinations, travel and real estate companies, websites, physicians, authors, as well as catalog, product & beauty companies.
Ms. Marshall’s lifestyle marketing experience also includes 10 years of corporate, in-house work with high profile resorts and spas. Positioned as a Lifestyle Trend Expert, Kim Marshall has spoken around the country on marketing, been quoted in national magazines & newspapers such as CONDE NAST TRAVELER and TRAVEL WEEKLY, and she has appeared on FOX T.V., QVC, ACCESS HOLLYWOOD and her own 30-minute newsmagazine called THE SPA LIFE that she developed for FOX’s Health Network. Ms. Marshall has also been tapped to do spa and wellness consulting for Fortune 500 companies including Coca Cola, Proctor & Gamble and Walgreens
Presently a Board Member for the Green Spa Network and Chair of the Marketing Committee, she has most recently spearheaded the Plastic Reduction Challenge for spas, resorts & product companies, in conjunction with the Plastic Pollution Coalition. |
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Account
Representative
Erica graduated from UCLA receiving a BA with a focus
in mass media from their prestigious communication studies
program. Before she came to work at the Marshall Plan, Erica
was involved in entertainment PR working in the music department
at Rogers and Cowan. While at Rogers and Cowan, she was able
to hone in her PR skills through managing the press for high
profile musicians as well as setting up and working large-scale
events like the Grammy Awards 2010. In addition to PR, Erica
also has a strong accounting background, having done accounting
for both a large national corporation and a small architecture
firm. Whether writing press releases or crunching numbers,
she always approaches her work with relentless determination
and a can-do-attitude. Outside of work, Erica has a passion
for cooking and entertaining. When she isn’t busy hosting
dinner parties, she enjoys relaxing at home with her roommates
and her Persian cat Teddy. |
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, Strategic Visioning Director
A graduate of Grove Consulting graphic facilitation courses that help companies successfully envision and implement change, Peggy is an author, business consultant, educator, entrepreneur and public speaker. She has been a business leader in Silicon Valley since opening one of the nation's first day spas in Saratoga, CA in the mid 1980's.
Her commentary on small business and the spa industry has appeared in The Wall Street Journal, Newsweek, Time, and USA Today. Named one of the top spa consultants in the U.S. by the readers of American Spa magazine, and is a sought-after speaker at trade events. Through her groundbreaking Spa Directors Management Intensive, Borgman has trained spa directors for many five-star hospitality brands, including Ritz-Carlton, Peninsula Group, Four Seasons and Shangri-La. She remains actively hands-on at Preston Wynne Spa, which provides a learning laboratory for her constantly evolving spa management concepts |
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A freelance photojournalist with over 18 years of experience shooting for sports, news and entertainment events as well as corporations -- ranging from The Los Angeles Times to the Milken Institute Global Conference. (www.arorizo.com) He is the owner of The Perfect Exposure Studio, a fine art Curatorial Services black-and-white photography service, lab, and studio and director of the Perfect Exposure Gallery, which exhibits work from award-winning photographers, each based in Los Angeles, California. www.theperfectexposuregallery.com |
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| , Art
Director
Veteran creative director Len Torres
opened his own successful design firm, PRIMUS, in 1976 after
gaining extensive experience as an art director for several
prestigious Southern California-based companies. With a keen
understanding of color and design trends and applications
and a background in developing visually stunning campaigns
for luxury clients, Len has worked with an expansive list
of notable companies including the legendary Golden Door Spa
in San Diego County; Rancho La Puerta (the first destination
spa in North America); The Grand Wailea Resort Hotel & Spa
in Maui; the Regent Beverly Wilshire hotel of "Pretty Woman"
fame; Indigo Grill Restaurant; Old Globe Theatre in San Diego;
the world-famous San Diego Zoo; La Costa Products, International;
and Thalasso Spa Equipment. Drawing from his specialized training
in graphic and written communications, San Diego native Len
weaves his keen understanding of powerful messaging into his
creative campaigns that range from branding, public relations
and advertising to strategy development, copywriting and multimedia
production. www.primuscreative.com |
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