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, Founder
Kim Marshall Kim Marshall
is the founder of The Marshall Plan, a communications company
specializing in luxury and lifestyle clients, with a clientele
that’s a virtual “who’s who” of the
lifestyle, travel & spa industries.
As a Lifestyle Trend Expert, Kim Marshall has spoken around
the country on marketing, been quoted in national magazines
& newspapers such as CONDE NAST TRAVELER and TRAVEL WEEKLY,
and she has appeared on FOX T.V., QVC, ACCESS HOLLYWOOD and
her own 30-minute newsmagazine called THE SPA LIFE that she
developed for FOX’s Health Network.
Ms. Marshall has also been tapped to do spa and wellness consulting
for Fortune 500 companies including Coca Cola, Proctor &
Gamble and Walgreens.
Her articles on popular culture, wellness, anti-aging and exercise
have appeared in many newspapers and magazines, including the
Washington Post, Women’s Sports & Fitness, Spa Magazine
and Conde Nast Traveler.
Having obtained a degree in communications from Towson State
University in Maryland, Marshall has attended graduate classes
at UCLA. An avid hiker and aficionado of the arts, Ms. Marshall
resides in Pacific Palisades, California with her husband,
Laz and her young son, Gabriel. |
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, TMP's
New York Partners
Since the 1980s, Spring, O’Brien
has fashioned a versatile mix of process, creativity, determination
and market agility.
The agency is a talented, collaborative team of professionals
with skills across a wide range of disciplines, tested in lively
debate that perpetually keeps us searching for new approaches:
As flexible as the nimblest boutique agency, yet with the experience
and strategic resources to deliver large agency results that
are highly cost-effective.
Focusing on Travel & Lifestyle, Real Estate and Business-to-Business,
they’ve racked up an impressive list of wins that bring tangible
benefits to our clients’ bottom lines, frequently helping them
to beat their own internal goals.
Ready with fresh ideas and insights into creative marketing,
we give our clients the right mix of strategic thinking, creativity
and, of course, acute attention to detail. |
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Account
Representative
Niki, who has a degree in journalism
and studied in Paris, uses extensive writing experience and
singular one-on-one communication skills to animate her public
relations work. On the front line of client and media care for
The Marshall Plan, Niki brings a fresh perspective to the creative
development and orchestration of our firm's multi-layered campaigns
for global luxury clients.
Before joining The Marshall Plan, Niki did pr and marketing
for design and architecture firms and for lifestyle and nightlife
clients in Los Angeles. She has honed her writing skills at
such publications as Hollywood Scriptwriter and The Bettendorf
News, and her stories for The Cedar Rapids Gazette were picked
up by the Associated Press. A believer in living life to the
fullest, when not taking care of business for The Marshall Plan,
Niki loves a great read, savors the music of bygone eras, embraces
the momentous and the mundane with equal zest, and checks items
off her mushrooming list of things to do, see and experience.
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, Spa
Management Expert
See Nancy Griffin's interview
with Peggy Borgman in her Business Builder's column in American
Spa magazine, magazine, which addresses the question, "What
are the most profitable services my spa can offer?" It's
a burning question for all spa businesses, and the answer is...all
of them and none of them.
Preston Wynne Inc. operates two spas, one a hotel spa and the
other our 22 year old flagship day spa. Unlike most spa industry
pundits, we're "in the trenches," striving to make
our company more successful and profitable. Just like you are.
Find out more about our "real world" seminars on spa
management and discover a bold new way to gain control of your
spa business.
For over ten years, Wynne Business has been the premier provider
of spa consulting, management seminars and employee training
for day spas, hotel spas, club spas and medical spas. Wynne
Business understands the critical elements of the spa business
plan, including efficient floorplan design, real-world financial
plans and project budgets, distinctive yet revenue-driving service
menus, and a dynamic retail strategy. Our team of experts include
principals with over 40 years of combined spa operations experience
as well as specialists in marketing and public relations, web
development and e-commerce, and medical spa management. We assist
startup spas as well as established facilities seeking to improve
their profit and performance. Hourly and project-based consulting
services are available, as well as on-site employee training
programs and a schedule of exciting seminars on the East coast,
West coast and Asia. |
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Direct experience with destination PR, the
retail and beauty industries, the media in Asia, and in the
celebrity arena (Hong Kong:).
Ms. Chon began her experience in the beauty world at Fred
Hayman's (formerly Giorgio of Beverly Hills) where she coordinated
the international launch of fragrance brands, organized celebrity
events and fashion shows on Rodeo Drive, and coordinated wardrobing
for Oscar presenters and nominees.
For seven years she was the Director of Public Relations for
Sebastian International where she was responsible for an annual
PR budget of $1.5 million and a staff of five. Besides international
media relations, Ms. Chon directed the corporation's philanthropic
efforts, which included participation in high-profile benefits
for rainforest, breast cancer and AIDS charities, as well
as organizing product placement in feature films and securing
celebrity endorsements for products. She also worked in product
development, brand packaging and marketing strategies. |
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| , Art
Director
Veteran creative director Len Torres
opened his own successful design firm, PRIMUS, in 1976 after
gaining extensive experience as an art director for several
prestigious Southern California-based companies. With a keen
understanding of color and design trends and applications
and a background in developing visually stunning campaigns
for luxury clients, Len has worked with an expansive list
of notable companies including the legendary Golden Door Spa
in San Diego County; Rancho La Puerta (the first destination
spa in North America); The Grand Wailea Resort Hotel & Spa
in Maui; the Regent Beverly Wilshire hotel of "Pretty Woman"
fame; Indigo Grill Restaurant; Old Globe Theatre in San Diego;
the world-famous San Diego Zoo; La Costa Products, International;
and Thalasso Spa Equipment. Drawing from his specialized training
in graphic and written communications, San Diego native Len
weaves his keen understanding of powerful messaging into his
creative campaigns that range from branding, public relations
and advertising to strategy development, copywriting and multimedia
production.
Len is a founding member of San Diego's AIGA chapter (American
Institute of Graphic Artists), and his numerous prestigious
honors include awards from the New York Art Director's Club,
National Medical Association (Gold), PRINT Magazine, and Illustration
West (Gold). Len's professional contributions also include
work on behalf of important non-profit organizations including
the American Cancer Society, American Lung Association and
the Child Abuse Prevention Foundation. When not creating memorable
campaigns for his many clients, Len enjoys giving marketing
and design lectures at local San Diego colleges.
For more information on PRIMUS, please visit:
www.primuscreative.com
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