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KIM MARSHALL, Founder

Kim Marshall is the founder of The Marshall Plan, a communications company specializing in luxury and lifestyle clients, with a clientele that’s a virtual “who’s who” of the lifestyle, travel & spa industries.

As a Lifestyle Trend Expert, Kim Marshall has spoken around the country on marketing, been quoted in national magazines & newspapers such as CONDE NAST TRAVELER and TRAVEL WEEKLY, and she has appeared on FOX T.V., QVC, ACCESS HOLLYWOOD and her own 30-minute newsmagazine called THE SPA LIFE that she developed for FOX’s Health Network.

Ms. Marshall has also been tapped to do spa and wellness consulting for Fortune 500 companies including Coca Cola, Proctor & Gamble and Walgreens.

Her articles on popular culture, wellness, anti-aging and exercise have appeared in many newspapers and magazines, including the Washington Post, Women’s Sports & Fitness, Spa Magazine and Conde Nast Traveler.

Having obtained a degree in communications from Towson State University in Maryland, Marshall has attended graduate classes at UCLA. An avid hiker and aficionado of the arts, Ms. Marshall resides in Pacific Palisades, California with her husband,
Laz and her young son, Gabriel.
Spring, O'Brien, TMP's New York Partners

Since the 1980s, Spring, O’Brien has fashioned a versatile mix of process, creativity, determination and market agility.

The agency is a talented, collaborative team of professionals with skills across a wide range of disciplines, tested in lively debate that perpetually keeps us searching for new approaches: As flexible as the nimblest boutique agency, yet with the experience and strategic resources to deliver large agency results that are highly cost-effective.

Focusing on Travel & Lifestyle, Real Estate and Business-to-Business, they’ve racked up an impressive list of wins that bring tangible benefits to our clients’ bottom lines, frequently helping them to beat their own internal goals.

Ready with fresh ideas and insights into creative marketing, we give our clients the right mix of strategic thinking, creativity and, of course, acute attention to detail.
Lesli Baldino, Account Representative

Leslie, who recently graduated with a dual masters in Global Communications (MA, MS) from the London School of Economics and University of Southern California, specializes in brand strategy and integrated marketing communications.  Her research training at the London School of Economics sets her up for any challenge whether analyzing discourse of cross-cultural newscasts or crunching numbers to get the best ROI for an Internet marketing scheme.  With an all-around love for traveling, country music and her dog Heath, TMP is happy to consider her a strategic partner, ally and friend.  

Peggy Wynne Borgman,, Spa Management Expert

Preston Wynne Spa was one of the nation’s first day spas that opened in 1984 in Saratoga, CA, an affluent suburb in the Silicon Valley. The company added a consulting and training division in 1994, and a spa product division in 1998, which it subsequently spun off. 

Founder Peggy Wynne Borgman has been named one of the top spa consultants in the U.S. by the readers of American Spa magazine, and is a sought-after speaker at trade events.  Her commentary on the spa industry and small business has appeared in The Wall Street Journal, Newsweek, Time, and USA Today.  Through her groundbreaking Spa Directors Management Intensive, Borgman has trained spa directors for many five-star hospitality brands, including Ritz-Carlton, Peninsula Group, Four Seasons and Shangri-La.  She remains actively hands-on at Preston Wynne Spa, which provides a learning laboratory for her constantly evolving spa management concepts.
Erica Minor
Erica Minor, Account Representative

Erica recently graduated from UCLA receiving a BA with a focus in mass media from their prestigious communication studies program. Before she came to work at the Marshall Plan, Erica was involved in entertainment PR working in the music department at Rogers and Cowan. While at Rogers and Cowan, she was able to hone in her PR skills through managing the press for high profile musicians as well as setting up and working large-scale events like the Grammy Awards 2010. In addition to PR, Erica also has a strong accounting background, having done accounting for both a large national corporation and a small architecture firm. Whether writing press releases or crunching numbers, she always approaches her work with relentless determination and a can-do-attitude. Outside of work, Erica has a passion for cooking and entertaining. When she isn’t busy hosting dinner parties, she enjoys relaxing at home with her roommates and her Persian cat Teddy. She is a great new addition to our team and we are happy to welcome her to TMP!

Cathy Feliciano Chon

Direct experience with destination PR, the retail and beauty industries, the media in Asia, and in the celebrity arena (Hong Kong:).

Ms. Chon began her experience in the beauty world at Fred Hayman's (formerly Giorgio of Beverly Hills) where she coordinated the international launch of fragrance brands, organized celebrity events and fashion shows on Rodeo Drive, and coordinated wardrobing for Oscar presenters and nominees.

For seven years she was the Director of Public Relations for Sebastian International where she was responsible for an annual PR budget of $1.5 million and a staff of five. Besides international media relations, Ms. Chon directed the corporation's philanthropic efforts, which included participation in high-profile benefits for rainforest, breast cancer and AIDS charities, as well as organizing product placement in feature films and securing celebrity endorsements for products. She also worked in product development, brand packaging and marketing strategies.

Len Torres,, Art Director

Veteran creative director Len Torres opened his own successful design firm, PRIMUS, in 1976 after gaining extensive experience as an art director for several prestigious Southern California-based companies. With a keen understanding of color and design trends and applications and a background in developing visually stunning campaigns for luxury clients, Len has worked with an expansive list of notable companies including the legendary Golden Door Spa in San Diego County; Rancho La Puerta (the first destination spa in North America); The Grand Wailea Resort Hotel & Spa in Maui; the Regent Beverly Wilshire hotel of "Pretty Woman" fame; Indigo Grill Restaurant; Old Globe Theatre in San Diego; the world-famous San Diego Zoo; La Costa Products, International; and Thalasso Spa Equipment. Drawing from his specialized training in graphic and written communications, San Diego native Len weaves his keen understanding of powerful messaging into his creative campaigns that range from branding, public relations and advertising to strategy development, copywriting and multimedia production.

Len is a founding member of San Diego's AIGA chapter (American Institute of Graphic Artists), and his numerous prestigious honors include awards from the New York Art Director's Club, National Medical Association (Gold), PRINT Magazine, and Illustration West (Gold). Len's professional contributions also include work on behalf of important non-profit organizations including the American Cancer Society, American Lung Association and the Child Abuse Prevention Foundation. When not creating memorable campaigns for his many clients, Len enjoys giving marketing and design lectures at local San Diego colleges.

For more information on PRIMUS, please visit
: www.primuscreative.com