GREEN AWARENESS

Fortunately, TMP has had the opportunity to work with other authentic and accomplished clients who practice sustainability. We know the kind of real “green” news the media wants, yet understand the pitfalls of “greenwashing” messages and story pitches.

During our recent opening launch campaign for the Venice Beach Eco-Cottages –- three former crack houses turned into “green” houses -- we delighted in explaining its “green from the inside out” concept. Due to our skill in carefully telling the cottages’ detailed and substantial story, they have received coverage as green standard setters in:

Elle

Travel Agent

New York Times

Hospitality Design – the Green Issue

Lexus Magazine

Yogi Times

www.treehugger.com



TMP also orchestrated a nationwide book tour for the cottages’ “green” interior designer, Kelly LaPlante. We positioned Kelly as the original green designer in the country who began helping her clients achieve sustainable, chic design long before green became in vogue. In all our communications, we were careful to reinforce her brand philosophy: “Green is a standard not a style.” All proceeds for her coffee table book, ecologique, are going to two green charities. Kelly has also worked with Lexus and Fairmont Hotels to design Lexus Hybrid Living Suites at The Fairmont San Francisco and The Fairmont D.C.

Book Soirees for Kelly LaPlante were held in these cities:

LOS ANGELES: Kelly’s studio in Venice, California, with 150 attendees, including reps from: Architectural Digest; KTLA Morning News, Lexus, Global Green & The Blank Theater represented

NEW YORK: Co-hosted by actress Ally Sheedy, whose home is featured in the book. 70 media, actors and other VIPs attended the event held in the upper room at the trendy ABC Home, the top retail center for sustainable design in the city.

DALLAS: The Fairmont Dallas hosted the book party after Kelly appeared on two local television stations and was interviewed by the Dallas Morning News for a major feature story.

SAN FRANCISCO: Members of the Nob Hill Society and local designers and media were invited to the Crystal Room of the Fairmont San Francisco to meet the designer and tour the LHL Suite.

TMP’s efforts have helped make Kelly the “It” girl of green design … designing at the Oscars, Sundance, and the Pacific Design Center DIFFA Showcase. Her work is currently featured in:

Elle Magazine • Hospitality Design • Western Interiors • Sundance’s Small Ideas for a Big Planet • California Home + Design • Zink Magazine • Sunset Magazine • Interior Design • Los Angeles Times • Travel Girl