Case Study 1

VALENTINE’S 2009

D1 SPAS' ECO-FRIENDLY BACKYARD "DIAMOND STAYCATION" KIT

He art-Shaped Hot Tub & Eco-Luxe Gifts Create Valentine's Forever Date

Vista, Calif. (February 03, 2009) /PRNewswire/ — Dimension One Spas (www.d1spas.com) is leading the pack of innovative luxury companies in 2009 by responding to economic instability with an investment that keeps on giving this Valentine's Day and beyond – a Diamond Staycation Kit to help create an eco-friendly, "forever date" in your own backyard. Central to D1’s Valentine’s Staycation promotion is their Bay Collection of hot tubs, which are available for a limited time with interiors that sparkle like diamonds. Each Bay home spa comes with a free Staycation kit – valued at $1,250.00 – that contains a pair of earth-friendly, 1 karat moissanite earrings (a crystal mineral that shines brighter than diamonds), organic chocolates, a soy candle and two luxurious bath towels made from bamboo and organic cotton.

D1 Spas is also inviting consumers to join its online community at www.diamondstaycation.com to receive "greening your backyard oasis" tips from one of the country's original eco-designers, Kelly LaPlante. www.kellylaplante.com

News reports continue to highlight the new trend of consumers either foregoing vacations — The "Naycation" for 2009 (MSNBC, Dec. 8, 2008) — or creating backyard retreats they can visit anytime (USA TODAY, May 24, 2008; CNN June 12, 2008). Trip Advisor surveyed 3,000 travelers, 66% of whom revealed that sustainability measures in travel make a difference to them and 34% who said they would visit an eco-friendly hotel or resort in the coming year

"When you think about it, a week at a destination spa or a 10-day, island vacation for two can cost more than $10,000 when you include airfare," explains Kelly LaPlante. "By turning your backyard into an eco-friendly oasis that you can get to without security check points or fuel guzzling airplanes, rejuvenation is just steps away whenever you want it. In essence you're creating a romantic, luxurious and carbon neutral getaway that's good for you and good for the planet!"

Always at the forefront of innovation, D1 founder and CEO, Bob Hallam explains the thinking behind the promotion. "We received such a phenomenal response from our red, six-seat, Amore Bay 'Love Tub' Valentine's Day promotion last year," explains Hallam, "that we decided to create another special offer this year. However, in response to the marketplace, we decided to feature the lower priced, heart-shaped, Diamond Dupree Bay model and emphasize what's most important for consumers now – price point, sustainability, and staying close to home to renew and rejuvenate."

Eco-savvy details about Dimension One's Diamond Staycation Kit for its line of Bay Collection home spas — starting as low as $11,500 — include:

The 2009 Valentine’s Day signature model is the two-seater, Diamond Dupree Bay spa: This "Porsche coup" of eco-friendly hot tubs makes every dollar count thanks to unrivaled performance and quality standards that guarantee its longevity while allowing couples to reduce stress and heat up their relationship. D1 Spas, a visionary leader in the home spa industry with 30 patents in 30 years, has infused the Diamond Dupree Bay with green design elements including: an exterior made from recycled plastic, water cleaned with UV light and ozone and a circulation pump for the filtration and heating system that returns 84% of its energy back to the water as heat. www.d1spas.com

1 Karat, Guilt-Free, Premiere Moissanite "Diamond" Earring Set: Indulge your sweetheart with a pair of 1 karat stud earrings made from moissanite, a crystal mineral that was first discovered in a meteorite and shines brighter than real diamonds. This jewel of a gift comes without the environmental impact of having tons of earth mined for one gem.

C Salt Gourmet Chocolates: Indulge in a box of Courtney Dudman Donley's all-natural gourmet chocolates that are handmade with organic sugar, cream and love. Flavors include Pine Nut Pistachio Brittle and regular and vegan versions of Pistachio Cherry Chocolate. www.csaltgourmet.com

Two Nandina Heavenly Bamboo Bath Towels: An ideal finish to a Diamond Dupree soak, these 100% eco-friendly towels are more absorbent than regular cotton, offer the sheen of silk and feel of cashmere, and come in a lustrous "Black Pearl" hue for him and a luscious "Blanca" shade for her. These hypo-allergenic, anti-microbial, and mold & mildew resistant towels are made from plantation-grown bamboo, organic cotton, natural or low-impact dyes, and loomed in a wind-powered factory. www.nandina.org

D1's Diamond Staycation Kit will be available online and at select dealers in the U.S. and Canada.

About Dimension One Spas

With high tech and design innovations reminiscent of each year's developments in the automobile industry, this award-winning, California-based hot tub company is known for introducing advances in materials science and water handling technology to bring customers the most advanced spas in the world.

Founded in Vista, California by Bob and Linda Hallam, D1 spas and aquatic fitness products are now sold through a network of more than 250 dealers in the United States, and 450 dealers worldwide in 30 countries. The company's three product lines include a range of home hydrotherapy and aquatic fitness products that meet a variety of consumer needs and budgets: D1 Reflections®, D1 Bay Collection®, AFS – Aquatic Fitness Systems® and @ Home Hot Tubs®. Innovations include: hydronomics – design based on human anatomy, ergonomics, acupressure, reflexology and fluid mechanics – a wireless, totally submersible hot tub stereo system; a spa-within-a-spa lounge chair aqua massager; clean energy systems; and patented fountain & lighting systems. For more information visit: www.d1spas.com.

** High-resolution images and broadcast quality footage available upon request. Please call 310.452.1234

Dimension One Spas MNR

One Week Pickup Report

Report Date 02/12/09

Online Distribution Stream Hits - 343

Page Hits - 960

File Downloads 434

Media Outlets 117

Industry Categories 18

Total Web Samples 40

Web Samples Audience 32,026,539

NATIONAL D1 SPAS, “STAYCATION” RADIO CAMPAIGN WITH ECO DESIGNER, KELLY LAPLANTE

2/10/09

- 5:30 AM-5:40 AM – WCBQ/WHNC-AM; Raleigh Durham, NC, Regional -- “Where World Leaders & Thinkers Come to Chat”

- 5:40 AM-5:50 AM – WDIS-AM; Boston, MA, Regional -- “Talk of the Town”

- 6:00 AM-7:00 AM – EMOTIONAL PRO (INTERNET RADIO); Los Angeles, CA

National – “Full Power Living”

- 7:15 AM-7:25 AM – KTOE-AM; Minneapolis/St. Paul, MN, Regional – “The Morning Blend”

- 7:30 AM-7:40 AM – KLPW-FM; St. Louis, MO, Regional – “Live for the Drive”

- 8:20 AM-8:30 AM – CABLE RADIO NETWORK; Los Angeles, CA, National – “AM Show”

- 8:30 AM-8:45 AM – WCVQ-FM; Nashville, TN, Regional – “Mid-Days with Rebecca Stone”

- 9:05 AM-9:20 AM – LIFESTYLE RADIO NETWORK; Boston, MA, National – “The Frankie Boyer Lifestyle Show”

- 9:30 AM-9:40 AM – KCMN-AM; Colorado Springs, CA -- Regional – “Tron Talk”

- 10:05 AM-10:25 AM – WASN-AM; Cleveland, OH, Regional – “Louie B Free Show”

2/19/09

- 8:05 AM-8:15 AM -- WBIX-AM; Boston, MA, Regional – “Frankie Boyer Health Show”

- 10:00 AM – 10:20 AM – WGAU-AM; Atlanta, GA – “Liz Talk