Lifestyle Trends Expert

KIM MARSHALL

Kim Marshall is the owner of The Marshall Plan, a communications company specializing in luxury and lifestyle clients, with a clientele that’s a virtual “who’s who” of the lifestyle, travel & spa industries.

Her 22 years of experience in travel includes working as a consultant and Executive Committee member for the launch of three of the most high-profile resorts in the world. After 10 years of corporate in-house marketing, she established The Marshall Plan, which has created a niche as one of the country’s top lifestyle &travel branding and public relations companies. Since its 1995 launch, The Marshall Plan team has consulted on branding, positioning and PR with over 40 different clients – including hotels, resorts, spas, destinations, travel companies, Websites, physicians, and authors, as well as catalog, product & fashion companies.

Positioned as a Lifestyle Trend Expert, Kim Marshall has spoken around the country on marketing, been quoted in national magazines & newspapers such as CONDE NAST TRAVELER and TRAVEL WEEKLY, and she has appeared on FOX T.V., QVC, ACCESS HOLLYWOOD and her own 30-minute newsmagazine called THE SPA LIFE that she developed for FOX’s Health Network.

Ms. Marshall has also been tapped to do spa and wellness consulting for Fortune 500 companies including:

Coca Cola: Part of select team of Spa Experts who worked with company’s strategic team to brainstorm a new healthy drink. (Dasani water was born)

Proctor & Gamble: Was asked to be one of team of spokepersons for launch of company’s enhanced product – Downey Fabric Softener with Aromatherapy. Worked with Ogilvy & Mather on three-month launch campaign as Spa Expert.

Walgreens: The corporate facilitator contacted TMP about a brainstorming session to help create a new spa product. TMP then helped organize a team of six spa experts to spend a day in Chicago w/the corporate team for a strategic session.

In 1997 Marshall worked with five different spa companies to become the first to develop a spa-at-home kit called SMART SPA™ for QVC (home shopping television network) appearing on the channel to help teach viewers how to recreate an authentic spa experience at home. TMP was responsible for packaging, public relations and distribution outreach.

Her articles on popular culture, wellness, anti-aging and exercise have appeared in many newspapers and magazines, including the Washington Post, Women’s Sports & Fitness, Spa Magazine and Conde Nast Traveler.

Having obtained a degree in communications from Towson State University in Maryland , Marshall has attended graduate classes at UCLA. An avid hiker and aficionado of the arts, Ms. Marshall resides in Pacific Palisades, California with her husband, Laz and her young son, Gabriel.

See, The Places We've Been (pdf) by Kim Marshall
(Condé Nast Traveler 15th Anniversary Issue)

Jennifer Barry
President
The Barry Group Public Relations

With nearly 15 years of public relations and marketing experience, Jennifer still brings a fresh approach and unique perspective to every new client and each new campaign.

Her background is both diverse in depth and yet specialized in niche and her client counsel been found to be integral. By pursuing clientele within industries that fascinate and excite her she has developed a specialized suite of skills, contacts and history in the realms of domestic and international travel, hospitality, F&B, leisure brands, and consumer products. Jennifer’s Communication degree from The American University in Washington, D.C. launched this avid traveler, Spanish speaker and cultural sponge into a career graced with equal parts enviable clients and great results – serendipitous circumstances!

With both extensive experience and great personal interest in Mexican culture, business and people, a sub-specialty in Mexican travel clients naturally progressed. Throughout the span of her career Jennifer’s experience in the Mexican travel industry has covered the breath of popular travel destinations.

PARTIAL CLIENT EXPERIENCE LIST:

€ Los Cabos Tourism Board
€ Casa del Mar Beach Golf & Spa Resort, Los Cabos
€ Hacienda San Angel, Puerto Vallarta
€ Pueblo Bonito Resorts
€ Villa Group Resorts
€ Hyatt Regency Century Plaza, Los Angeles
€ Deer Valley Resort, Park City, Utah

Peggy Wynne Borgman
Spa Management Expert

See Nancy Griffin's interview with Peggy Borgman in her Business Builder's column in American Spa magazine, magazine, which addresses the question, "What are the most profitable services my spa can offer?" It's a burning question for all spa businesses, and the answer is...all of them and none of them.

Preston Wynne Inc. operates two spas, one a hotel spa and the other our 22 year old flagship day spa. Unlike most spa industry pundits, we're "in the trenches," striving to make our company more successful and profitable. Just like you are. Find out more about our "real world" seminars on spa management and discover a bold new way to gain control of your spa business.

For over ten years, Wynne Business has been the premier provider of spa consulting, management seminars and employee training for day spas, hotel spas, club spas and medical spas. Wynne Business understands the critical elements of the spa business plan, including efficient floorplan design, real-world financial plans and project budgets, distinctive yet revenue-driving service menus, and a dynamic retail strategy. Our team of experts include principals with over 40 years of combined spa operations experience as well as specialists in marketing and public relations, web development and e-commerce, and medical spa management. We assist startup spas as well as established facilities seeking to improve their profit and performance. Hourly and project-based consulting services are available, as well as on-site employee training programs and a schedule of exciting seminars on the East coast, West coast and Asia.

Cathy Feliciano Chon
Direct experience with destination PR, the retail and beauty industries, the media in Asia, and in the celebrity arena (Hong Kong:).

Ms. Chon began her experience in the beauty world at Fred Hayman's (formerly Giorgio of Beverly Hills) where she coordinated the international launch of fragrance brands, organized celebrity events and fashion shows on Rodeo Drive, and coordinated wardrobing for Oscar presenters and nominees.

For seven years she was the Director of Public Relations for Sebastian International where she was responsible for an annual PR budget of $1.5 million and a staff of five. Besides international media relations, Ms. Chon directed the corporation's philanthropic efforts, which included participation in high-profile benefits for rainforest, breast cancer and AIDS charities, as well as organizing product placement in feature films and securing celebrity endorsements for products. She also worked in product development, brand packaging and marketing strategies.

Len Torres
Art Director

Veteran creative director Len Torres opened his own successful design firm, PRIMUS, in 1976 after gaining extensive experience as an art director for several prestigious Southern California-based companies. With a keen understanding of color and design trends and applications and a background in developing visually stunning campaigns for luxury clients, Len has worked with an expansive list of notable companies including the legendary Golden Door Spa in San Diego County; Rancho La Puerta (the first destination spa in North America); The Grand Wailea Resort Hotel & Spa in Maui; the Regent Beverly Wilshire hotel of "Pretty Woman" fame; Indigo Grill Restaurant; Old Globe Theatre in San Diego; the world-famous San Diego Zoo; La Costa Products, International; and Thalasso Spa Equipment. Drawing from his specialized training in graphic and written communications, San Diego native Len weaves his keen understanding of powerful messaging into his creative campaigns that range from branding, public relations and advertising to strategy development, copywriting and multimedia production.

Len is a founding member of San Diego's AIGA chapter (American Institute of Graphic Artists), and his numerous prestigious honors include awards from the New York Art Director's Club, National Medical Association (Gold), PRINT Magazine, and Illustration West (Gold). Len's professional contributions also include work on behalf of important non-profit organizations including the American Cancer Society, American Lung Association and the Child Abuse Prevention Foundation. When not creating memorable campaigns for his many clients, Len enjoys giving marketing and design lectures at local San Diego colleges.

For more information on PRIMUS, please visit: www.primuscreative.com

Niki Jensen
Public Relations Associate

Niki, who has a degree in journalism and studied in Paris, uses extensive writing experience and singular one-on-one communication skills to animate her public relations work. On the front line of client and media care for The Marshall Plan, Niki brings a fresh perspective to the creative development and orchestration of our firm's multi-layered campaigns for global luxury clients.

Before joining The Marshall Plan, Niki did pr and marketing for design and architecture firms and for lifestyle and nightlife clients in Los Angeles. She has honed her writing skills at such publications as Hollywood Scriptwriter and The Bettendorf News, and her stories for The Cedar Rapids Gazette were picked up by the Associated Press. A believer in living life to the fullest, when not taking care of business for The Marshall Plan, Niki loves a great read, savors the music of bygone eras, embraces the momentous and the mundane with equal zest, and checks items off her mushrooming list of things to do, see and experience.