Each of the successful launch campaigns, brand rollouts and company transitions we have worked on have their own stories to tell, unique points of difference and a number of lifestyle activities to promote -- ranging from fly-fishing to spa-ing, from fine dining to adventure sports.

CASE STUDY

D1 Valentine's Day Contest

Dimension One Spas celebrated our national day of romance with a clever contest that asked people to guess how many candy hearts in its limited-edition hot-hot-hot hot tub. Click here to read how the media responded to The Marshall Plan's campaign on D1's behalf.

CASE STUDY

BORA BORA NUI RESORT & SPA

In 2003, we began working with Tahiti Tourism, Air Tahiti Nui and Starwood Hotels to orchestrate the launch campaign for the Bora Bora Nui Resort & Spa in Tahiti, a member of Starwood's Luxury Collection. Our goal was to unveil the most luxurious resort to ever open in French Polynesia in a year-long campaign

Using strategic positioning, well-crafted press materials and Press Trips, Photo and Television Shoots, the following were the highlights of the first three-year’s of coverage for the new resort:

VOGUE MAGAZINE — Only picture in a six new resort roundup

NEW YORK MAGAZINE — 20 Spa Getaways from Tribeca to Tahiti

FORTUNE — 18 Ways to Get Your Kicks on Vacation – Lead item: Sleep in an Overwater Bungalow at Bora Bora Nui

GOURMET — “Suite Surrender” – The only picture in a round-up of six great hotels & suites

LOS ANGELES TIMES — “Bora Bora Not for the Hoi Polloi” announcement of resort opening on pg. 2 with picture

ANGELENO, CS & RIVIERA MAGAZINES — Full page w/ 3 pics on the new resort

BRENTWOOD MAGAZINE — Six pages, 13 pictures on Starwood Tahiti

NEW YORK POST — Cover of the Travel Section – 3 pages on Starwood Tahiti

ARCHITECTURAL DIGEST — 8 page exclusive spread on the new resort in their 2003 hotel issue

EMMY GIFT BAG — The grand finale for the year was securing the coveted resort category spot in this year's EMMY gift bag given by the Academy to about 90 celebrity presenters, which garners its own stack of national publicity and celebs to the resort

CONDE NAST TRAVELER “HOT LIST 2004”

SPA FINDERS 16-Page Cover Story, Feb. 2004 — Featuring write-ups on all three hotels and 38 different pictures

SHAPE MAGAZINE — One week photo shoot in late 2004 garnered BBN and Tahiti mention & photos in 4 different issues starting in Dec. 2004

SPORTS ILLUSTRATED Swimsuit Edition & NBC Primetime Reality Series “Fresh Faces Swimsuit Model Search” with Episodes #5 and #6 taped at the resort for Spring 2005 broadcast

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CREATIVE PACKAGING

KING TUT EXHIBIT

After working on the Egyptian Tourism launch party for the first stop of the newest King Tutankhamen Touring Exhibit from Egypt, we used the contacts we established an exclusive, three-dimensional “Live Like a King” package with American Express. The package was promoted on the cover page of the American Express Travel Website as well as by the Museum of Art Ft. Lauderdale and the Ft. Lauderdale Convention & Visitor’s Bureau.

We worked with the rooms division, the Chef and the Spa Director to create these package elements:

» Tutini Cocktails – the drink was designed specifically for the exhibit by Nick Mautone, author of RAISING THE BAR…Better Drinks and Better Entertaining (Artisan 2004) and co-creator of the hotel’s Trina Restaurant & Lounge. Ingredients in the Egyptian-themed cocktail include: Grey Goose L’Orange Vodka, Triple Sec, Orange Juice, Clove Syrup, lemon wedges, lavender flowers and real gold leaf!

» Pharaoh’s Feast Menu at Trina — In keeping with the Mediterranean theme of The Atlantic’s popular Trina Restaurant, Chef Don Pintabona – formerly of Robert DeNiro’s Tribeca Grill THE SHARED TABLE, Cooking with Spirit for Family and Friends (Random House 2005) – has created special Tut menu items like: Shrimp Falafel with Yogurt, Cucumber & Radish; Walnut & Blue Cheese Stuffed Dates; Moroccan Spiced Lamb with Pomegranate Glaze; Pan Seared Grouper with Cous Cous and for desert: Pistachio Semi Freddo with Port Wine Figs & Lemon Espuma.

» Frankincense Mummy Wrap at Spa Atlantic — This body wrap treatment – which was designed specifically for the “Live Like a King Package” – uses ancient remedies and techniques from Egypt and the Middle East. The journey begins with a full body exfoliation using finely lavender water…all in preparation for a journey into the nether world of bliss. After the full body exfoliation, your body is enveloped in a comforting wrap of releasing, relaxing and fortifying frankincense, rosemary, and chamomile. The treatment is enhanced with the use of a special massage oil infused with frankincense to encourage meditation and rest. To conclude the historic ritual, a deep relaxing scalp massage ensures arrival to that far away place.

* The earliest recorded use of frankincense was inscribed on a tomb of 15th Century BCE Egyptian Queen Hatshepsut. Egyptians used frankincense – with its deeply meditative aroma – in their religious rites. The charred remains of burnt frankincense were ground into black powder called kohl that became the distinctive black eyeliner on the figures in Egyptian art. As they were transported on early camel trade routes, frankincense & myrrh were considered more valuable than gold.

» Luxury Suite — The spacious modern rooms are decorated in soothing tones and feature four poster beds with plush Luxury Collection bedding, private patios or balconies and sublime marble bathrooms with double sinks oversized tubs & separate marble showers. On the tech side, each room includes in-room Video Games, a Bose CD Wave. Radio, a DVD player and an oversized desk outfitted with a fax/copier/printer. The surprise in each of the sleek new rooms is the granite-accented kitchen, complete with two-burner stovetop, dishes, silverware and microwave!

» Souvenir Tut Amenity

» Luxury Transfer to the Museum — Time to be booked with hotel concierge.

» See, The Invitation

The Package received coverage on:

CONTINENTAL AIRLINES INFLIGHT

O.K. MAGAZINE

THE ATLANTA JOURNAL CONSTITUTION

THE MIAMI HERALD

HARPER’S BAZAAR AUSTRALIA

ABC TV Affiliate in Miami

FT. LAUDERDALE SUN SENTINEL

HOTEL BUSINESS

REGENT BEVERLY WILSHIRE

We worked on a four-month campaign for The Regent Beverly Wilshire (a.k.a., "The Pretty Woman" hotel) to create three consumer packages — one Cultural Getaway tied to The Getty Museum; one family package tied to FAO Schwartz & The Grove Shopping Center; and one "Girl's Only" Getaway tied to Barney's Department Store in Beverly Hills.

We orchestrated two Press Weekends around the Girlfriends Getaway and garnered coverage in:

TRAVEL & LEISURE

NATURAL HEALTH

SHAPE MAGAZINE

E! ENTERTAINMENT T.V.

FOX KTTV NEWS

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BROADCAST/PHOTO SHOOT HIGHLIGHTS:

» NBC/SPORTS ILLUSTRATED “FRESH FACES T.V. & MAGAZINE SHOOT, 2004/5 — Negotiated with network execs, Starwood Corporate, Tahiti Tourism, Air Tahiti Nui & hotel management to create a win/win situation where one of the country’s top photographers, magazine editors & a television production team of 35 came to the Bora Bora Nui Resort & Spa to shoot a t.v. special and a four-page story as part of SPORTS ILLUSTRATED’s annual “Swimsuit Issue” at the Bora Bora Nui Resort & Spa. The print coverage reached 59 million and the network coverage reached 20 million.

» KING TUT OPENING ON BEHALF OF EGYPTIAN TOURISM, June 2005 — Created a strategic alliance partnership with the p.r. firm representing the King Tut exhibit sponsor so that our client could be part of the Opening Press Day – which included attendance by over 100 journalists and coverage by 10 live t.v. feeds. Coverage of our client’s party 3 days later included FOX Morning News in L.A. and E! ENTERTAINMENT TELEVISION’s International edition – broadcast to 70 million subscribers twice a week for a month – Egypt, South Africa, England, Italy, Spain, Australia, New Zealand.

» Making most of a natural phenomenon — In 1991 at the Hyatt Regency Waikoloa on the Big Island of Hawaii, after we found out that a total solar eclipse was to happen directly above our resort, we secured exclusive satellite feed rights a year out and produced an international satellite television feed of total solar eclipse to 217 worldwide television stations...providing coverage to major networks including CNN, ABC, NBC, CBS, RTL and the BBC. With the caveat that if they showed any of our footage, they had to KIRON “Courtesy of Hyatt Regency Waikoloa” on the screen.