DIMENSION ONE SPAS
Public Relations Report
January – February 2008
MEDIA
PLACEMENTS
WEB
** Please Note: We used Technorati.com
to pull up “Authority” and “Rank” for the Web hits. The
blog reactions are also included.
Rank is the ranking of that
particular website out of all English-speaking site, and Authority is
said to mean how closely the title of the website matches the content.
POOL & SPA LIVING.COM: February 2008 – D1’s cutting-edge hydronomics concept is detailed in this feature story titled “Rocket Science or Feng Shui?” The write-up also includes a color image of the Amore Bay, a quote from D1 Designer Vic Walker, a “Featured Product” box on the Amore Bay, and a D1 Spas sidebar with contact information and links to press releases and special promotions.
http://www.poolspaliving.com/
- AFS HITS
Bornrich.org: February 8, 2008 – The AFS is featured as the “ultimate hybrid of fitness and hydrotherapy” in this blog devoted to luxury items.
Rank: 1,913
Blog Reactions:
7,416
Top Blog POSTS.com: January 2008 – The AFS is featured along with two large color images.
http://www.topblogposts.com/
Provides design & technology news, and finds things in the intersection of design, culture and technology that excite the imagination and inspire creativity.
Rank: 45,180
Blog Reactions:
422
Express Press Release Maryland: January 2008 – The AFS press release is posted on this site.
Gizmodo: February 11, 2008 – The AFS’s various workout types are detailed in this write-up that includes a color image.
Rank: 3
Blog Reactions:
312,009
I WISH I HAD THIS.COM: February 14, 2008 – This website features the AFS, along with 6 color images, four of which show the AFS at actual installations.
http://www.iwishihadthis.com/
Spluch: February 2008 – The BallerHouse.com hit is posted here.
BALLER HOUSE.COM: February 7, 2008 – This glowing review of the AFS declares “The AquaFit 19 Dual Temp takes the endless pool concept to a new level, bringing aquatic fitness to the comfort of the hot tub.” The piece also includes a color image.
http://www.ballerhouse.com/
BallerHouse.com features information on the hottest custom home products, collections, and international real estate on the market. At BallerHouse.com you’ll find ideas, expert advice and resources to help you trick out your house or apt.
Rank: 205,230
DAILY PICTURE.NET: February 9, 2008 – The BornRich.org hit is posted here.
http://archive.dailypicture.
RESTORING LOVE.COM: February 15, 2008 – This website devoted to restoring love within couples includes a favorable review of the AFS 19 Dual Temp along with a color image.
http://www.restoringlove.com/
Blog Reactions:
2,343
- LOVE TUB HITS
LAsThePlace.com: January
2008 – Writer Karen Loftus details her wonderful experience
visiting the D1 Spas headquarters in August 2007 as part of the press
trip. This piece includes glowing reviews of the Amore Bay and
AFS, and also includes 3 color images:
Right out of the gate,
the Dimension One team, which appeared to be mainly men, was incredibly
impressive. This group of guys was truly committed to designing
and marketing for and with women in mind from aesthetics and athletics
to the pure pleasure principle; it was all about the ladies.
If you want to kick
back and count your lucky backyard stars, give Dimension One a call
or pop on to their website as their monthly payment plans are wildly
affordable.
THE CALGARY SUN
– http://calsun.canoe.ca/News/
Super Blog: Montreal Spas
– http://decgyl.blogspot.com/
Sys-Con Media.com: February 2008 – The Love Tub contest press release is posted.
http://www.sys-con.com/read/
Blog Reactions:
8,382
Reuters.com: February 2008 – The Love Tub contest press release is posted.
http://www.reuters.com/
Blog Reactions:
225,797
Yahoo.com: February 2008 – The Love Tub contest press release is posted.
http://biz.yahoo.com/prnews/
Blog Reactions:
118,152
BALTIMORE MESSENGER.COM, Audience 110,123: February 14, 2008 – The same Love Tub feature article that ran in the print edition of the Owings Mills Times newspaper (detailed above) also ran on this newspaper’s website.
http://portal.burrellesluce.
SlashGear.com, Audience 104,709: February 2008 – This article details lavish Valentine’s Day gifts including the Love Tub, and a large picture of the Love Tub is also included.
http://www.slashgear.com/the-
SlashGear is “The Tech Gear Blog.”
Rank: 1,162
Blog Reactions:
19,857
BornRich.org: February2008 – This blog dedicated to all things super luxurious featured the Love Tub along with two large color images.
Rank: 1,913
Blog Reactions:
7,416
SEXY TOYS.COM: January 28, 2008 – This website dedicated to sexy products details the Love Tub along with a large color image.
http://www.sexytoys.com/hot-
Teddy Wanna Know: February 2008 – This blog highlights the Love Tub along with two large color images.
http://teddy-wanna-know.
Luxist.com, Audience 790,843: February 2008 – This website geared toward luxury items features the Love Tub with a large color image.
http://www.luxist.com/2008/01/
Rank: 2,035
Blog Reactions:
66,043
MobileMasti.com: February 2008 – Profiles the Love Tub and the corresponding national concert. A large color image is also included.
DesignZealot.com: February 2008 – This design-oriented website details the Love Tub along with two color images.
http://www.designzealot.com/
Rank: 1,072,771
LuxuryLaunches.com: February 2008 – Profiles the Love Tub and includes two large color images.
http://www.luxurylaunches.com/
Rank: 12,171
Blog Reactions:
2,484
Crave.cnet.com: February 2008 – This article lauds the Love Tub as the “ultimate Valentine … that will put those red Vaios and pink Nanos to shame” and includes two color images.
http://crave.cnet.com/8301-1_
Blog Reactions: 29,196
Nerdelphia: February 2008 – Provides a direct link to the Crave.cnet posting.
http://hhev.nerdelphia.com/
PtProductsOnline.com: February 2008 – The Love Tub contest press release is posted.
http://www.ptproductsonline.
Digitalinkology.com: February 2008 – This Valentine’s Day trend piece includes the Love Tub and two color images in its listing of over-the-top, limited-edition Valentine’s gifts.
http://digitalinkology.com/
THIS NEXT.COM: February 3, 2008 – The Love Tub is highlighted along with a color image and a direct link to the D1 Spas website on this online media and shopping site where people recommend their favorite products for others to discover and purchase online.
http://www.thisnext.com/item/
Rank: 66
Blog Reactions:
637,853
- The Love Tub Release Was Posted Here:
- YAHOO! FINANCE, Audience 9,020,022
- REUTERS – US EDITION, Audience 5,124,838
- LOS ANGELES TIMES, Audience 4,980,042
- ARIZONA REPUBLIC, Audience 2,181,781
- HOUSTON CHRONICLE, Audience 2,330,133
- SEATTLE POST-INTELLIGENCER, Audience 1,614,117
- DALLAS MORNING NEWS, Audience 1,644,365
- SAN FRANCISCO BUSINESS TIMES, Audience 33,396
- THE SEATTLE TIMES, Audience 1,645,361
- ORLANDO SENTINEL, Audience 997,102
- PR NEWSWIRE, Audience 1,332,320
- VENTURA COUNTY STAR, Audience 222,348
- LONG BEACH PRESS-TELEGRAM, Audience 134,964
- RIVERSIDE PRESS ENTERPRISE (CA), Audience 297,258
- EARTH TIMES (NY), Audience 385,211
- STREET INSIDER.COM (Birmingham, MI), Audience 46,445
- TECTRENDS (Berkeley, CA)
- BETA NEWS, Audience 335,625
- QUOTE.COM, Audience 97,715
- IT SOLUTIONS GUIDE
- AJAX WORLD
- ECLIPSE DEVELOPER’S JOURNAL
- SYMBIAN DEVELOPERS’ JOURNAL
- WEB SPHERE
- THE BUSINESS PRESS (CA), Audience 2,190
- SEO / SEM JOURNAL
- ENTERPRISE OPENSOURCE MAGAZINE
- HOOVER’S ONLINE (Austin, TX), Audience 2,050,027
- POWER BUILDER DEVELOPER’S JOURNAL
- MACRO WORL INVESTOR, Audience 25,655
- PHP
- JAVA DEVELOPER’S JOURNAL
- NATIONAL HISPANIC CORPORATE COUNCIL
- COLDFUSION DEVELOPER’S JOURNAL, Audience 101,678
- SILVERLIGHT DEVELOPER’S JOURNAL
- WIRELESS BUSINESS & TECHNOLOGY, Audience 101,678
- SOA WORLD MAGAZINE, Audience 101,678
- LINUX WORLD MAGAZINE, Audience 6,232
- WEBLOGIC DEVELOPER’S JOURNAL
- .NET DEVELOPER’S JOURNAL
- FLEX DEVELOPER’S JOURNAL
- FIDELITY (Boston, MA), Audience 4,098,470
- XML-JOURNAL
- KTNV-TV CHANNEL 13 (LAS VEGAS), Audience 54,707
- KTRV-TV CHANNEL 12 (IDAHO), Audience 6,353
- WTHR-TV CHANNEL 11 (Indianapolis, IN), Audience 243,325
- WIVB-TV CHANNEL 4 (Buffalo, NY), Audience 156,087
- KCAU-TV CHANNEL 9 (Sioux City, IA), Audience 19,778
- WTVM-TV CHANNEL 9 (Columbus, GA), Audience 81,089
- WFIE-TV CHANNEL 14 (Evansville, IN), Audience 52,544
- WLNS-TV CHANNEL 53 (Lansing, MI), Audience 59,399
- WFMJ-TV CHANNEL 21 (Youngstown, OH), Audience 19,876
- KGW-TV CHANNEL 8 (Portland, OR), Audience 270,418
- WFAA-TV CHANNEL 8 (Dallas, TX), Audience 456,749
- KGO-TV CHANNEL 7 (San Francisco, CA), Audience 3,121,404
- WTVF-TV Channel 5, (Nashville, TN), Audience 194,100
MAGAZINES
- DEPARTURES MAGAZINE, Circ. 797,822; Ad Rate $46,407: January/February 2008 – This luxury lifestyle magazine was one of D1’s original target publications – it is written exclusively for American Express Platinum Card holders, which is D1’s target demographic.
The AFS is featured in an
article titled “No Running, Please: Technological advancements have
turned the home gym into an adult playroom.” The AFS is one
of just two luxury fitness products profiled in the piece:
Once your muscles are warmed up
from the ride, dip into the 19-foot-long
AquaFit 19 Dual Temp pool by
Dimension One ($40,000;aquafitnessystems.com
- ULTIMATE HOME DESIGN, Circ. 45,000; Ad Rate $4,000: January/February 2008 – Editor in Chief Gary Reber devoted 1 ½ pages of his Optimum Performance Home feature story to the Amore Bay and D1’s eco-initiatives. The piece also includes two color images of the Love Tub.
Gary wants to install an
Amore Bay in the platinum LEED-certified, Optimum Performance Home he’s
building in Sonoma County that will be the focus of a future issue of
Ultimate Home Design. Gary says D1’s participation in the
ambitious green project will garner high-profile media attention from
other national publications including Architectural Digest and
Dwell.
- LAS VEGAS REVIEW-JOURNAL, Circ. 187,778: January 31, 2008 – This spa feature story about helping couples connect includes “expert” tips from Dr. Michael Mantell and highlights D1’s Amore Bay line as an ideal out-of-the-box way to celebrate Valentine’s Day. This article by Joe Vassallo appears on page 3 of the HOME section and is a direct result of our media interaction at the November 2007 AQUA Show in Las Vegas.
The article
also ran online at: http://www.lvrj.com/home_and_
- INNOVATIVE HOME, Circ 50,000; Ad Rate $6,300: Winter issue – The Amore Bay enjoys a full-page, color image placement in the outdoor section of the “Products Trends” section, and the caption highlights Dimension One’s eco-initiatives in the luxury spa market. Texas-based Innovative Home is published quarterly for the modern homeowner and housing industry professionals.
- Innovative Home e-blast, February 6, 2008 – The Amore Bay was selected as the “Pick of the Week” for this Innovative Home e-blast that goes to the magazine’s subscribers.
 | |
 |
HIGH-TECH
HOT TUB
The luxury spa market just got greener with Dimension One Spas. D1's hot tub and swim spas use up to 85 percent less energy than traditional hot tubs by using foam insulation. The patented water purification system reduces chemical usage, and the exteriors are made with a completely recycled material that doesn't require staining or painting. Prices range from $15,000 to $40,000, but monthly heating costs are only $15 to $25. Manufacturer: Dimension One Spas, www.d1spas.com View this product and others like it
in the Winter issue of Innovative Home. |
- MONTGOMERY LIVING MAGAZINE, Circ. 10,000; Readership 30,000; Ad Rate $3,075: February 2008 issue – Titled “Some Like It Hot,” this article by Lori Cummings details how home spas can warm up consumers’ lives this winter. Dimension One Spas is the only spa company featured, and the write-up highlights D1’s environmental elements and easy spa maintenance features.
- UNIQUE HOMES MAGAZINE, Circ. 48,137; Ad Rate $4,295: February/March 2008 issue –As a result of our pitching, Editor Alison DiPaolo wrote a piece on the AFS for this magazine geared toward people who are looking for luxury real estate. Alison interviewed James Hedgecock via phone on December 18, 2007.
NEWSPAPERS
- NEW YORK RESIDENT (lifestyle newspaper), Circ. 40,000: February 5-12, 2008 – The Love Tub is touted as a luxury gift in the Valentine’s Day Gift Guide in this glossy publication geared toward affluent New York City residents:
When Money Is No Object…
Transform your terrace
into a mountain resort with the $20,000 love tub by Dimension One Spas,
which comes in candy-apple red. The limited-edition model technically
fits six people, but its strategically placed water jets, mood lighting
and iPod-ready stereo create the right conditions for one-on-one seduction.
The story
also ran online at: http://74.54.115.114/node/1134
- OWINGS MILLS TIMES, Circ. 35,925: February 14, 2008 – The Amore Bay is the focus of a fun Valentine’s feature titled “Rub-a-dub-dub, let’s spend Valentine’s Day in a big red tub” that includes a great color photo of two employees at the local Sweetwater Pool & Spa lounging inside the Love Tub on the showroom floor:
For couples interested
in using Valentine’s Day to make a bold financial investment in their
romantic life, one Owings Mills business is offering a unique product:
the limited-edition, candy apple-red version of the Amore Bay hot tub.
Sweetwater Pool &
Spa, on Dolfield Road, is selling two of only 100 manufactured
“Walker Signature Series” Amore Bay spas, named for designer Vic
Walker. … Connie Ashcraft, Sweetwater’s vice president, said
the business has gotten several calls about the tub
… “It has been a very successful tub over the past year,” Ashcraft
said…
 |
| Annette Divelbliss and Don Kepinger, employees at Sweetwater Pool & Spa in Owings Mills, sit in the king and queen seats of Amore Bay's |
The story also ran online
at: http://news.mywebpal.com/news_
RADIO
Dr. Michael Mantell did on-air
interviews where he shared relationship tips and Love Tub benefits with
7 radio stations – 6 were in regional markets where D1 Dealers had
a Love Tub on display, and one radio station had national reach.
- USA RADIO NETWORK: National Reach
- WOCM-FM: Baltimore, MD
- KMA-AM: Omaha, NE
- WMIS-FM: Minneapolis-St.Paul, MN
- KLBM-AM, KBKR-AM: Portland, OR
- WDIS-AM: Boston, MA
- KCMN-AM: Colorado Springs, CO
TELEVISION
- KNSD TV STATION (NBC AFFILITATE IN SAN DIEGO): E-mail Blast – Circ. 8,000; Readership 24,000: February 2008 – The Love Tub was featured in the “What’s Hot” subscriber e-mail distributed by this local TV station.
LOVE TUB CAMPAIGN
February 2008
The Marshall Plan spent January
and February researching, orchestrating and following up on an ambitious,
nationwide multi-media campaign for D1 Spas’ limited-edition Amore
Bay Love Tub. Our outreach efforts included the creation of a
national Multimedia News Release, as well as tailored pitches via e-mail,
phone and press release mailings to these media contacts that represent
both a strong national presence and an important focus in markets where
the Love Tub was being sold:
MAGAZINES
- Sara Hartill, Editor, CANADIAN HOUSE & HOME
- Lise Ravary, Editorial Director, CHOCOLAT
- Nicole Labbe, Editor, CHOCOLAT
- Jesse Brukman, Editor, MAXIM
Newspapers
- Ed Crowell, Features Assistant Editor, AUSTIN AMERICAN-STATESMAN
- Joanne Paulson, Features Editor, THE STAR PHOENIX
- Denise Costa, Features Editor, THE BULLETIN
- June Wormsley, Features Editor, SAN ANTONIO-EXPRESS NEWS
- Henry Miller, Features Editor, THE MONITOR
- Jolene Krawczak, Features Editor, THE OREGONIAN
- Joe Kieser, Editor, MINNETONKA SUN SAILOR
- Brenda Wade Schmidt, Editor, ARGUS LEADER
- David Rogers, News Editor, TRI-TOWN TRANSCRIPT
- Lisa Monforton, Features Editor, CALGARY EDITOR
- Dawn Sugimoto, Lethbridge, THE LETHBRIDGE HERALD
- Brien Murphy, Features Editor, ABILENE REPORTER-NEWS
- Anne Wright, Features Editor, THE DAILY SENTINEL
- Rebecca Pirtle, Editor, KINGSTON COMMUNITY NEWS
- Stina Sieg, Features Editor, GLENWOOD SPRINGS POST INDEPENENT
- Erika Stutzman, Features Editor, DAILY CAMERA
- Leslie Brefeld, Features Editor, SUMMIT DAILY NEWS
- Kathy Gibbons, Features Editor, RECORD-EAGLE
- Davina Jamison, Features Editor, THE HUTCHINSON NEWS
- Dena Rosenberry, Features Editor, THE GAZETTE
- Janice Jewell, Editor, OWING MILLS TIMES
- John Hudzinski, Editor, OCEAN COUNTY OBSERVER
- Rita DeMontis, Lifestyle & Food Editor, The Toronto Sun
- Alison Maxwell, Editor, USA TODAY
- Connie Lewis, Editor, SAN DIEGO BUSINESS JOURNAL
- John Jurgenson, Pop Culture & Entertainment Reporter, THE WALL STREET JOURNAL WEEKEND EDITION
Radio
- Dave Jarvis, Program Director, KBND-AM
- Doug Donoho, Program Director, KLRR
- Neal Penland, Program Director, KEX-AM
- John Erickson, Program Director, KKCW
- Brian Bridman, Program Director, KLTH
- Mike Turner, News Director, KNRK
- Beth Hyams, Assistant News Director, KOPB
- Bill Gllagher, News Director, KPAM
- Mike Dirkx, Program Director, KPOJ
- Mike Wilcox, Morning Show Producer, KRSK
- Dave Numme, Program Director, KUFO
- Jerry Dahmen, News Director, KKLS
- Gene Hetland, News Director, KMXC
- Doc Alexander, Program Director, KBCY
- Brad Elliot, Program Director, KCDD
- Frank Pain, Program Director, KEYJ
- Richard Doud, Program Director, KORQ
- Randy Jones, Program Director, KULL
- Ed Chandler, Program Director, KBKL
- Mike Shafer, Program Director, KEKB
- Christopher Britt, Program Director, KYJE
- Tommy Rocker, Program Director, KKNN
- Ryan Cook, Program Director, KMXY
- Jim Terlow, Program Director, KNZZ
- Ken Piling, Program Director, KSTR
- Gabe Chenowe, Program Director, KGLN/KMTS
- Dave Moore, Morning Show Producer, KATC
- JoJo Turnbeaugh, Program Director, KCCY
- Jared Goldberg, Program Director, KIBT
- Ross Ford, Program Director, KILO
- Bobby Irwin, Program Director, KKFM
- Chris Pickett, Program Director, KKLI
- Chad Rufer, Producer, KKMG
- Dave Gauthier, Program Director, WCCW
- Mark Elliot, Program Director, WFDX
- John Dew, Program Director, WJZQ
- Aaron West, Program Director, KGGG
- Ken Baker, Program Director, KHCC
- Jason Younger, Program Director, KHMY
- Lucky Kidd, Program Director, KXKU
DR.MANTELL RADIO TOUR
Dr. Michael Mantell’s 7 radio
interviews in conjunction with the Love Tub campaign are detailed in
the “Radio” category of the Current Media Placement section.
Television Stations
The Marshall Plan sent press
materials, including BETA tapes, to the following TV stations in key
Love Tub markets:
- Austin, TX: KVUE
- Saskatoon, SK: CTV
- Bend, OR: KFXO
- San Antonio, TX: KABB
- Portland, OR: KGW-TV
- Sioux Falls, SD: KELOLAND-TV
- Middleton, MA: WBZ-TV
- Calgary, AB: CTV
- Lethbridge, AB: Global News
- Grand Junction, CO: KKCO
- Abilene, TX: KTAB
- Kingston, WA: FOX Q-13
- Glenwood Springs, CO: KREX-TV
- Boulder, CO: CBS 4
- Frisco, CO: 9 News
- Traverse City, MI: WPBN
- Hutchinson, KS: KWCH
- Colorado Springs, CO: KKTV
- Owing Mills, MD: WMPT
- Los Angeles, CA: Fox 11
- San Diego, CA: XETV, KNSD, KGTV, KFMB
- Stephanie Ross: THE TONIGHT SHOW
- Los Angeles, Soumetta Khan & Steve Bien, Producers: KTLA
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