Bora Bora Nui- Third Generation
“Multigenerational travel is a fast-growing segment of the leisure travel industry. In a 2005 survey of 1,655 travelers, 35% of grandparents report having taken at least one vacation with grandchildren during the previous 12 months, up from 30% in 2003.” Yesawich, Pepperdine, Brown & Russell, travel marketing
BORA BORA, FRENCH POLYNESIA – (June 2007) Seems the islands of Tahiti are not just for lovers anymore…this South Pacific paradise is also for loved ones. Starwood is introducing a Third Generation Package for its two luxury properties on Bora Bora in response to more and more families booking Tahitian getaways.
Families who book two villas (ranging from 1,000 to 15,000 square feet of island style opulence) at the Bora Bora Nui Resort & Spa or the St. Regis Resort, Bora Bora for three generations of families traveling over the same dates will receive a complimentary third villa. The package also includes fun gifts for kids, parents and grandparents! And for families staying more than seven nights, a complimentary terrace reception will be arranged, complete with champagne, canapés and kid-friendly snacks.
Valid from October 2007 through March 31, 2008, the new Third Generation Package is just in time for this year’s holiday season, a popular time for family travel.
Tourism officials have estimated that about 70% of the visitors to the islands of Tahiti are couples in search of romance – many of those being honeymooners, but over the past few years, French Polynesia has been experiencing a bit of a shift with incoming tourists. As with many other destinations throughout the world, the islands of Tahiti are welcoming more tourists traveling in family groups.
“We visit with our guests every day, and as much as we tried to convince ourselves that this was not a family destination, the facts spoke for themselves,” explains Rui Reis, Area Managing Director, Starwood French Polynesia. “Since the Bora Bora Nui opened five years ago, we have seen a steady increase in family visits. Each week we have at least three families staying at our 120-room property. And, in the first 11 months since opening, the St. Regis Bora Bora has welcomed an average of six children a week from all parts of the globe.”
As a result of guest demand, the Bora Bora Nui is building two, three-bedroom overwater villas, each with a swimming pool suspended over the lagoon on their lanais. The new Family Villas are scheduled to be completed in mid 2008.
In the past, resorts offering designated children’s activities were unheard of in French Polynesia. However, The St. Regis Resort, Bora Bora was designed with both couples and families in mind. Bookings show that the most popular accommodation reserved by families have been the very unique, two-bedroom beach villas with their own private pools. And, not only is there a separate adult pool with lavish cabanas, but there is also a family pool and a children’s program called the Kids Creativity Club with an array of activities, including: Tennis, games, arts & crafts, pareo painting, workshops, field trips, lagoon swimming and snorkeling, scavenger hunts, hermit crab races, sand sculptures, beach exploration and cookie and pizza & cookie making sessions with the chefs. And, adults are welcome to join their children at the Kid’s Club anytime throughout the day.
Meanwhile, families have found plenty to do at the Bora Bora Nui as well -- with a secluded half-mile white sand beach (with kayaks and sunfish sailboats available for personal use), a 1,000 meter infinity pool, DVD players in each room and a choice of hillside, beachfront or overwater villa bungalows.
“We have been monitoring the growth in the Family Market over the past several years and we are very supportive of the moves Starwood is making to meet the needs of this emerging market.” - Al Keahi, Managing Director – Tahiti Tourisme North America.
Specifics of Starwood French Polynesia’s Third Generation Package require that any 3 villas be booked for the same family over the same dates to receive:
Valid at St. Regis, Bora Bora and Bora Bora Nui Resort & Spa from October 1, 2007 until March 31, 2008. Valid for all new bookings and cannot combine with other promotions.
About Bora Bora Nui
The resort opened in October 2002 as a member of Starwood’s Luxury Collection and single-handedly raised the bar on luxury resort accommodations in French Polynesia. The resort not only doubled the size and luxury quotient of the signature thatched roof bungalows this South Pacific paradise is known for, but it also created a setting that honors Polynesian tradition. Located on a private island, the Bora Bora Nui features 120 suite-sized villa bungalows – overwater, beachfront and hillside -- a 30,000 square-foot hilltop Mandara Spa and a white sand beach nearly a half mile long. A favorite of experienced world travelers, the Bora Bora Nui has received a number of industry accolades since its opening from publications including: Architectural Digest, Conde Nast Traveler, The Robb Report, Elite Traveler and Cigar Aficionado. In 2006 Modern Bride Magazine named the overwater villa bungalows at the resort, the #1 “Ultimate honeymoon suite” in the world. www.luxurycollection.com/borabora
About St. Regis Resort, Bora Bora
Opened in June 2006, the St. Regis Resort, Bora Bora immediately set a new standard for luxury in French Polynesia by bringing the hallmarks of St. Regis’ world-renowned service to the region including 24-hour concierge, room service and the legendary St. Regis Butler Service. The resort features 100 exquisitely designed over –water and beach villas, including five over-water villas with private swimming pools suspended over the lagoon, two secluded beach villas with access to a private helicopter pad and the unmatched Royal Estate, which, at 13,000 square feet, it is the largest and most luxurious villa in the South Seas. The resort’s sublime Spa Miri Miri is situated on its own private island within its resort. Guests enjoy spectacular views of the main island of Bora Bora as well as the mystical Mount Otemanu, towering over the Pacific Ocean. www.stregis.com/borabora
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
# # #
BORA BORA’S NOT JUST FOR LOVERS ANYMORE
Starwood French Polynesia Reaches Out To Extended Family Market
With Its New Third Generation Package
Starwood French Polynesia Reaches Out To Extended Family Market
With Its New Third Generation Package
BORA BORA, FRENCH POLYNESIA – (June 2007) Seems the islands of Tahiti are not just for lovers anymore…this South Pacific paradise is also for loved ones. Starwood is introducing a Third Generation Package for its two luxury properties on Bora Bora in response to more and more families booking Tahitian getaways.
Families who book two villas (ranging from 1,000 to 15,000 square feet of island style opulence) at the Bora Bora Nui Resort & Spa or the St. Regis Resort, Bora Bora for three generations of families traveling over the same dates will receive a complimentary third villa. The package also includes fun gifts for kids, parents and grandparents! And for families staying more than seven nights, a complimentary terrace reception will be arranged, complete with champagne, canapés and kid-friendly snacks.
Valid from October 2007 through March 31, 2008, the new Third Generation Package is just in time for this year’s holiday season, a popular time for family travel.
Tourism officials have estimated that about 70% of the visitors to the islands of Tahiti are couples in search of romance – many of those being honeymooners, but over the past few years, French Polynesia has been experiencing a bit of a shift with incoming tourists. As with many other destinations throughout the world, the islands of Tahiti are welcoming more tourists traveling in family groups.
“We visit with our guests every day, and as much as we tried to convince ourselves that this was not a family destination, the facts spoke for themselves,” explains Rui Reis, Area Managing Director, Starwood French Polynesia. “Since the Bora Bora Nui opened five years ago, we have seen a steady increase in family visits. Each week we have at least three families staying at our 120-room property. And, in the first 11 months since opening, the St. Regis Bora Bora has welcomed an average of six children a week from all parts of the globe.”
As a result of guest demand, the Bora Bora Nui is building two, three-bedroom overwater villas, each with a swimming pool suspended over the lagoon on their lanais. The new Family Villas are scheduled to be completed in mid 2008.
In the past, resorts offering designated children’s activities were unheard of in French Polynesia. However, The St. Regis Resort, Bora Bora was designed with both couples and families in mind. Bookings show that the most popular accommodation reserved by families have been the very unique, two-bedroom beach villas with their own private pools. And, not only is there a separate adult pool with lavish cabanas, but there is also a family pool and a children’s program called the Kids Creativity Club with an array of activities, including: Tennis, games, arts & crafts, pareo painting, workshops, field trips, lagoon swimming and snorkeling, scavenger hunts, hermit crab races, sand sculptures, beach exploration and cookie and pizza & cookie making sessions with the chefs. And, adults are welcome to join their children at the Kid’s Club anytime throughout the day.
Meanwhile, families have found plenty to do at the Bora Bora Nui as well -- with a secluded half-mile white sand beach (with kayaks and sunfish sailboats available for personal use), a 1,000 meter infinity pool, DVD players in each room and a choice of hillside, beachfront or overwater villa bungalows.
“We have been monitoring the growth in the Family Market over the past several years and we are very supportive of the moves Starwood is making to meet the needs of this emerging market.” - Al Keahi, Managing Director – Tahiti Tourisme North America.
Specifics of Starwood French Polynesia’s Third Generation Package require that any 3 villas be booked for the same family over the same dates to receive:
- Free Over Water Villa for the Grandparents.
- Grandparents Gift: Photo albums with their name and dates of stay, bottle of champagne and canapés.
- Parents Gift: CD of Bora Bora music, bottle of champagne and canapés.
- Grandkids Gift: Disposable camera, fruits, juice and box of candies.
- Celebrate a stay of more than 7 nights with a complimentary family reception on the Grandparents’ villa terrace that includes a bottle of champagne, soft drinks and a selection of cold and hot canapés.
Valid at St. Regis, Bora Bora and Bora Bora Nui Resort & Spa from October 1, 2007 until March 31, 2008. Valid for all new bookings and cannot combine with other promotions.
About Bora Bora Nui
The resort opened in October 2002 as a member of Starwood’s Luxury Collection and single-handedly raised the bar on luxury resort accommodations in French Polynesia. The resort not only doubled the size and luxury quotient of the signature thatched roof bungalows this South Pacific paradise is known for, but it also created a setting that honors Polynesian tradition. Located on a private island, the Bora Bora Nui features 120 suite-sized villa bungalows – overwater, beachfront and hillside -- a 30,000 square-foot hilltop Mandara Spa and a white sand beach nearly a half mile long. A favorite of experienced world travelers, the Bora Bora Nui has received a number of industry accolades since its opening from publications including: Architectural Digest, Conde Nast Traveler, The Robb Report, Elite Traveler and Cigar Aficionado. In 2006 Modern Bride Magazine named the overwater villa bungalows at the resort, the #1 “Ultimate honeymoon suite” in the world. www.luxurycollection.com/borabora
About St. Regis Resort, Bora Bora
Opened in June 2006, the St. Regis Resort, Bora Bora immediately set a new standard for luxury in French Polynesia by bringing the hallmarks of St. Regis’ world-renowned service to the region including 24-hour concierge, room service and the legendary St. Regis Butler Service. The resort features 100 exquisitely designed over –water and beach villas, including five over-water villas with private swimming pools suspended over the lagoon, two secluded beach villas with access to a private helicopter pad and the unmatched Royal Estate, which, at 13,000 square feet, it is the largest and most luxurious villa in the South Seas. The resort’s sublime Spa Miri Miri is situated on its own private island within its resort. Guests enjoy spectacular views of the main island of Bora Bora as well as the mystical Mount Otemanu, towering over the Pacific Ocean. www.stregis.com/borabora
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
# # #
posted by The Marshall Plan | 3:46 PM
<< Home