|
Branding & Public Relations Expertise for lifestyle, travel & spas |
 |
The
Marshall Plan is a marketing company that specializes in lifestyle, wellness
and travel clients. Our work includes Strategic Positioning, Public Relations
and Brand 
Building,
essential elements of any marketing campaign. We firmly believe that in
today's over-saturated information age, success does not come just from
creating a useful product. Gone are the days of, "Build it and they
will come!" It takes a concerted and cost-effective effort to forge
an identity, build a reputation, get the word out and keep your product
top-of-mind in consumer awareness.
On site marketing
managers can be so tied up handling day-to-day 
deadlines
that they don't have time to deal with proactive efforts on a regional,
national or international basis. And it's easy to get so close to your
own product that it's hard to compare and contrast your offerings to what
else is in the market place. The Marshall Plan's job is to underscore
your unique identity in the mix and then help bring your product the recognition
and, yes, the fame it deserves.
Our
L.A.-based company is at the vortex of celebrity opinion makers and trend
setters. To keep our client messages relevant, we strategically align
their goals with a keen understanding of the zeitgeist. The strong media
contacts and positive reputation we have developed over the years is a
clear advantage in building that all-important "buzz" for our
clients.